As a business owner, founder, CEO, etc., you are the head of the fish (word to Olivia Pope). Even as a solopreneur, you kinda sorta have to have your ish together. But if you’re used to being a minion and not a boss, sometimes it’s hard to get out of that mindset.
There are a couple of tests and quizzes I’ve used to figure out who I am, not just as a person, but as an entrepreneur. See, no business is unique in the sense of products or services offered.
I’m not the only digital marketing strategist out there. I’m not the best writer out there, or the best trainer/coach around. However, I do have traits that work to my advantage. But you’re around yourself all day, everyday, which makes it harder to determine what sets you apart. That’s where these tests come in handy.
First things first, you should still try to figure out your strengths and weaknesses by yourself. This can be done with a simple 2 side of the paper type deal. It’s not about which side is longer than the other. It’s simply putting down what you’re conscious of being good and bad at.
On my strengths side, off the top of my head:
- I’m good at simplifying things.
- I’m a good listener.
- I’m excellent at written communication.
- I’m decent at improvising.
On my weaknesses side:
- I suck at drawing.
- I don’t enjoy being filmed or recorded.
- My short term memory be acting funny.
- I’m an overthinker.
Obviously I could go on, but the point is to make this more of a freestyle. If you hit the 3 minute mark without being able to add anything else to either side, stop where you are. These next few tests will help you fill them in.
Myers-Briggs Type Indicator
I’m sure you’ve seen 4 letters on some people’s bios and other social media profiles. The Myers-Briggs Type Indicator is a questionnaire that allows people to classify themselves under 16 different personality types.
The test categorizes people based on four different preferences, two choices each:
- Introversion vs. Extraversion
- Intuition vs. Sensing
- Thinking vs. Feeling
- Judgement vs. Perception
Your combination of these letters can explain why you do the things you do, how you do them. At first, I didn’t think it meant much (how can you put millions of people into 16 different boxes), but my results were friggin spot on.
I took the free personality test at 16personalities.com, and I got ISFJ (introversion, sensing, feeling, judgement) in my first test, and INFJ (introversion, intuition, feeling, judgement) in my second. One is considered the Defender, and the other is considered the Advocate.
What I like about the 16 Personalities site is that it will show you your strengths and weaknesses based on your personality type, as well as your recommended career paths and workplace habits.
Taking from both of my results, I can add the following to my strengths side:
- ISFJs are the universal helpers, sharing their knowledge, experience, time and energy with anyone who needs it.
- Speaking in human terms, not technical, INFJs have a fluid, inspirational writing style that appeals to the inner idealist in their audience.
Now for the weaknesses:
- Their strong senses of duty and perfectionism combine with this aversion to emotional conflict to create a situation where it is far too easy for ISFJs to overload themselves – or to be overloaded by others – as they struggle silently to meet everyone’s expectations, especially their own.
- People with the INFJ personality type are highly vulnerable to criticism and conflict, and questioning their motives is the quickest way to their bad side.
Describes me to a T. Looking further into the career paths and workplace habits, I can see the type of business I should be going into: something meaningful that helps people, connecting things/people, expressing myself via writing, or even something like technical support.
You can stop here if you have the strengths and weaknesses you need to go forward with the business you have in mind, or you can take two more (paid) tests.
One is called the Marketing DNA test. While the test is $37, it was money well spent in my opinion, because it told me how I can use these strengths to my advantage when it comes to marketing my company. This test showed me that I’m a great producer and wordsmith, but I should probably stray away from doing things live (I’m not one-take-Drake) or anything involving the spotlight.
The final test is the Clifton StrengthsFinder assessment, which gives you your top 5 strengths for $15. The results are explained to you and you have suggestions on how to pursue them. One of my strengths, Input, explained my insatiable thirst for knowledge, especially from reading so many nonfiction books.
Obviously, this is a lot of information to absorb and digest, but it’s also a great starting point, or even a pivot point. In reality, it’s not enough to say “I’m good at making X” or “I’m going to offer Y”. In order to set yourself apart, you should use your strengths to your advantage. Incorporate it into your sales copy. Add it to your website’s about page. Do you all up and through your business.
Action League NOW: Download and fill out your CEO Strengths and Weaknesses worksheet. Use it to either determine what type of business to start, or to set yourself apart from the competition.