I’ve had the ability to officially make posts on my Instagram shoppable for about a month or so now on my Pin Living Color profile. One of the most frequently asked questions: how?!
The quick answer: Instagram and Shopify chose select stores to be the beta testers of this function. They didn’t quite disclose the criteria, so I can’t quite help you there. However, there’s levels to this.
Before I was put into this test batch, I used another way to make my Instagram shoppable: Snapppt. Snapppt is an app that allows for you to make any Instagram image on your feed link directly to the product page. This increased my Instagram sales dramatically.
Snapppt is super easy to use. After you connect your Instagram to the app (did I mention it’s free?), you’ll connect your Shopify store too. From there, it’s super easy to add links to the products shown in your Instagram posts. Check out a quick tutorial below:
Once you’re all set up, choose all the posts you want to link, and update your Instagram profile URL with your Snapppt link. That way, you can easily say “click on the link in the bio” without having to worry about constantly change your URL and try to figure out what customers came from Instagram.
Snapppt has a getting started guide that will help you too!
You’ll add a couple of lines of code to your Shopify store to track your conversions. This also gives you access to their native analytics tool, where you can see impressions, clicks, your most popular Snapppts (I’m making up the plural version here), and your conversion data!
Snapppt also integrates with other eCommerce platforms:
They plan on bringing their technology to other stores if enough people are interested:
Even though they’re still fairly new to the scene, Snapppt has big dreams. In their upcoming features overview, they plan on bringing in some additional awesome functionality:
- CSS Embed Customization (so you can keep your branding consistent across the board)
- Drag & Drop Feed Sorting
- A direct Add to Basket button (sweet!)
- User generated content
- And, even cooler: influencer marketing tools!
Have you tried Snapppt or another tool to make your Instagram shoppable?