A couple years ago, one of my mentors posed a question to the members of his Facebook group:
“What do you need to complete by the end of this month and what is holding you back if anything?” – Lamar Tyler, Founder of Traffic, Sales & Profit
I responded, “I need to sign up for a lead capturing platform (either ConvertKit or LeadPages). What’s holding me back: I overthink things [insert exhausted emoji face here]”
His answer to that:
“People get too tied up in technology and what gadget does what and 90% of folks won’t even use what they buy and even if they do they won’t fully use it. They’ll just use it enough to get by but not to really do what makes it different from all of the other gadgets. I challenge you to pick one by the end of the weekend.” – Lamar
You know what I did? Picked a platform. That was a read, a drag, a gathering moment.
Lamar’s right; we get wayyyy too tied up in technology these days. The Shiny Item Syndrome is real, especially for online entrepreneurs. We keep seeing people raving about this platform and making beautiful things on that platform. And if you’re like me, you get in research mode, analysis paralysis sets in, and you end up doing… nothing.
That’s a big reason why I started Startup Noire. So many people are overwhelmed with all the different things out there. So many tools and resources are at our disposal to the point that we have decision fatigue. Do we build our store on WooCommerce, or do we use Shopify? Do we stay with Mailchimp, or do we move to ConvertKit? Do we stay with Tidal, or do we get Apple Music? (Okay that last one was a bit off, but you get it)
The fact of the matter is, technology has become a gift and a curse. One of the toughest challenges for entrepreneurs who have online businesses is that comparison is in your face all the time. You’re constantly comparing yourself to competitors, and people who aren’t even in your field. “If I just find this platform, it’ll get me to where I need to be.” Meh. Probably not.
While my goal here is to show you how things work to help you make more informed decisions to run your business more smoothly, I’m also here to give you this nugget of advice: Use what you have first. Only move on to something else when something you’re missing is getting in the way of you making money.
Period. Point. Blank. Scene. Fin.
There’s a myth out there that we only use 10% of our brain. It’s been said that people only use a fraction of the features available in an iPhone or a Mac. Think about it: you’re probably not even wearing 100% of the clothes you have (or maybe that’s just me). It’s not that deep.
Your homework: choose something. Choose anything. Give it a shot. An honest effort. Then, and only then, are you allowed to go search for something else, and only if what you’re using truly is getting in the way of your money. I’m here to tell you that technology won’t make or break your earning potential until it stops becoming a stressor or roadblock for you.
If you have questions about how to use the tech you have, let me know! I may create a how-to for you.