Goodnight Darling Co. is an herbal apothecary and lifestyle brand dedicated to helping women sleep better. Founder and Creator Aycee Brown reached out regarding social media management services. With her primary audience being on Instagram, and with more press exposure coming in, Aycee wanted to ensure her feed was regularly updated with relevant and appealing content.
Goodnight Darling Co signed up for the IG Alchemy program, one of the social media management services offered by Startup Noire. After a thorough audit (competitor analysis, content evaluation, and voice of client), we crafted a 90 day content plan which included a consistent posting pattern & schedule, custom quote templates, and copywritten captions to engage the audience.
IG Alchemy got Goodnight Darling’s Instagram audience to expect beautiful and helpful posts about sleeping well on a daily basis. With a mix of product photos and curated content, using the right hashtags also increased followers by targeting more ladies who fit Aycee’s Ideal Customer Avatar. This made Instagram a great platform to debut new products, and promote in-person events.
Want to know how we turned Goodnight Darling Co’s Instagram followers into instant customers? Sign up for the FREE live webinar, Insta-Recipe: The 3 Ingredients You Need to Turn Your Instagram Into a Money Maker.