I’ve been “doing” social media professionally since 2009, and I’m typically surrounded by bloggers and Internet savvy entrepreneurs. So I take that knowledge for granted a lot, and for a long time, I just assumed that everybody knew the ins and outs of social media. Shame on me.
The fact of the matter is, sure, millions of people are on social networks, but that doesn’t mean all businesses and founders know how to utilize it for their business.
That’s where I come in!
Recently, Instagram took a cue from Snapchat (really means: they did a smooth jack move on Snapchat’s Stories). First, I wasn’t sure how to feel about it. Now, only after a few days, I love it!
Let’s talk about what to post on different social networks.
Oh Facebook, with its beloved (ha) algorithm and user experience changes. It’s the gift and the curse. Facebook, even with more than a decade under its belt, still holds a lot of the social power when it comes to sharing your content.
Facebook loves videos. They introduced autoplay on our newsfeeds a couple years ago, which almost always grabs people’s attention. If someone tunes in for at least 3 seconds, it counts as a view.
Now with Facebook Live, everybody and their mama, literally, can go live for their friends and followers to see, and replays are available instantly.
The best way to capitalize on videos is to make a video that people can watch on mute if they have to. You know, for those of us who are newsfeed creeping at work. Whether that means make it super duper visual or add in captions is up to you.
I am still a Twitter lover at heart because it provides me with the best news and entertainment. In the words of half the Black Twitter population, “I can’t believe this app is free.” But don’t get any bright ideas Jack & friends; we’re still cheap over here.
Twitter is a great tool to engage with people on topics, especially live events. If your brand is in any way tied to popular culture, you absolutely, positively, must be live tweeting shows and events.
Now, there’s a right and wrong way to do this. To this day, I still reference the quickness of Oreo during the SuperBowl when Beyonce shut it downnnn and there was a black out. They were Quick Draw McGraw with the memes. You need to be on it, but also be genuine.
Also, Twitter has been a storytelling platform all its own. With the 140 character limit, it forces you to be brief and creative with what you have to say. Many people have threaded conversations, so that all your tweets will show sequentially. We saw this used the best with Zola’s story.
I used to hate Instagram! I had an account, deleted it, then eventually lurked back and posted occasionally. Now I love it! And it’s because, again, storytelling.
Now Instagram has taken that to new levels by jacking Snapchat’s stories idea. As you saw above, I went ahead and did my thing, and I enjoyed it. The idea behind InstaStories is the same: you’ve got 24 hours to get this work. It’s so serious, 2 of my blogger friends deleted Snapchat completely to focus on InstaStories. Ty Alexander of Gorgeous in Grey wrote about the rivalry.
Now, Instagram pissed a lot of folks off by changing their algorithm (remember, they’re owned by Mark Z) so that posts are no longer shown chronologically. We’ve all learned to get over it. Now you’re really forced to be engaging. Because the more people scroll past your stuff, the less you show up.
Instagram allows you to post up to 1 minute videos now, which is just enough time to get a good point across. You can also use apps like Boomerang to make very quick gif like videos, and good old fashion photography still works.
Pinterest is pretty niche, but you can still get a lot out of it. If your work isn’t pretty, you probably don’t even bother. It’s a great network for food and fashion based companies, but really, anyone can capitalize.
For Pinterest, it’s all about having an engaging enough graphic for people to 1) click through, and 2) repin. People who swear on the Pinterest bible get mad traffic from it. This is because Pinterest can bring you traffic long after you post to it. Once someone repins your post, it jumps back into the rotation. I pinned the below picture 2 years ago and it still gets repinned.
One thing to remember is that your pins can be repinned to multiple boards if need be. Don’t just have a board called “OMG I’S Murried Now!” Depending on your business type, you should have a board for each area you’re knowledgeable in.
Another one I hated in the beginning because it made absolutely no sense to me. I was lost in the sauce trying to figure out how to navigate Snapchat. Now I moderately enjoy it, mostly for its filters. I was never big on Stories or Memories there, but I enjoyed watching my friends’.
One great way to use Snapchat is for live events! You can pay to have an event sponsored filter based on geographic location, which is pretty awesome if I do say so myself. You can engage your attendees to snap at the event, save the photo/video with your filter, and share it elsewhere.
Periscope is not dead yet ladies and gentlemen. It’s not one I was a particular fan of, mainly because me + live = no. But, it’s almost like you have your own impromptu (or scheduled) TV show, equipped with a live fan base & trolls to boot.
If you’re someone who likes to talk, Periscope is for you. But don’t just ramble. You need to provide value to your people.
Now, if you notice, dang near all of these require you to be visual. Let’s face it; we’re visual creatures with increasingly short attention spans. You only have so much time to catch someone’s attention. Once you lose it, it’s gone; on to the next one.