Say what you want about them personally, individually, and collectively, but Beyoncé and Jay Z are marketing & branding geniuses. Since 2013, their …
The Blueprint Blog
Get Out of Your Own Way: Technology Edition
A couple years ago, one of my mentors posed a question to the members of his Facebook group: "What do you need to complete by the end of this month and what is …
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Branding Fail: From IHOP to IHOB
This is not what Billy Beane meant by "adapt or die". This morning, the artist formerly known as IHOP announced that they were turning over a new leaf. They …